I'm Marc Diks — Managing Director at Alpina Group and member of the Management Board. Every day I work with AI, not as theory but as part of how we design processes, marketing and customer service. Here I share what I learn: what works, what doesn't, and what that means for your organisation.
I'm Marc Diks — Managing Director at Alpina Group and member of the Management Board. Every day I work with AI, not as theory but as part of how we design processes, marketing and customer service. Here I share what I learn: what works, what doesn't, and what that means for your organisation.
I combine strategic thinking with day-to-day execution. The topics below aren't theoretical disciplines — I work with them every day.
I build and guide AI roadmaps inside an active organisation, including governance, AI Act compliance and translating policy into concrete adoption on the work floor.
Extensive experience in building and scaling digital platforms, guiding complex mergers and realising operational synergy.
Leading multidisciplinary teams (100+ FTEs) in a sector being fundamentally reshaped by AI. Focus on guiding people through technological transition without losing sight of commercial goals.
I don't talk about AI. I apply it.
I'm Managing Director Online and a member of the Management Board at Alpina Group — one of the largest financial services providers in the Netherlands with more than 2,200 employees. In that role I'm responsible day to day for the online cluster of labels and co-responsible for the organisation's AI strategy. Not as a project, but as part of how we work.
What I notice: there's a big difference between talking about AI and actually rolling it out inside an existing organisation with people, processes and legacy. I try to bridge that gap — for myself, and by sharing what I learn. On this website and on LinkedIn I write about what works, what disappoints, and which choices I would make if I could start over.
Behind that sits 25+ years of building and scaling digital businesses in the financial sector, including Diks Verzekeringen, 112schade and the merger with Voogd & Heilbron. That entrepreneurial background gives me a different perspective on AI than someone who only knows the technology: I always think from the business model, the revenue model, and the people who have to execute it.
Core values in my work:
AI only works when it lands in the organisation, not in a PowerPoint.
I also write about what doesn't work and what surprised me.
I think from the business model, not from the technology.
On LinkedIn, Substack and this website, every week.
Alpina Group · Managing Director Online & Head of AI Strategy · Management Board
In my current role as a member of the Management Board I am responsible for the online cluster and co-responsible for the organisation's overarching AI strategy. I lead multidisciplinary teams focused on digital transformation and AI adoption across the various business units. The focus lies on realising operational synergy and strengthening customer engagement through innovative technology.
Concretely that means: I steer an AI roadmap, select tooling, guide adoption with hundreds of employees, and make sure AI initiatives don't get stuck in pilots but actually reach production. That generates insights you won't get from reports or conferences.
About Alpina Group
Alpina Group is a leading national player in financial services with more than 2,200 employees. The group has grown through powerful mergers and offers an integrated range of services in insurance, mortgages, pensions and financial planning for both the corporate and private market.
Currently working on
Last updated: May 2026
I speak from the daily practice of a managing director who applies AI inside a large organisation. No consultant story, no sales pitch — just honest insights about what works, what disappoints, and which choices you as a leader need to make now.
Topics I speak about:
Invite me to speak?
I speak at conferences, boardroom sessions and corporate events about AI strategy and digital transformation. Available for keynotes and panel discussions.
Previously spoken at
Alongside my integral role at Alpina Group, I selectively apply my experience as an entrepreneur and digital executive to supervisory positions. I bring a critical, forward-looking perspective on AI‑governance, online marketing and digital business models.
My focus areas for oversight:
Oversight of responsible technology adoption.
Safeguarding digital growth and brand reputation.
Expertise in integration and value creation.
I am open to a limited number of non-executive positions in a Supervisory Board or Advisory Board, provided there is a strong alignment with the organisation's ambition and mission.
I write weekly about AI strategy, digital transformation and leadership — from the boardroom, not the consultancy. Based on my own experiments, real cases and honest conclusions. Also available via my Substack newsletter.
Marc is a true entrepreneur, actively expanding his online position as an intermediary.
Marc Diks
AI in practice | Managing Director Alpina Group | Supervisory Director & Speaker
A weekly AI insight from real practice
On my Substack I write every week about what I experience as a Managing Director applying AI inside a large financial services organisation. Concrete experiments, honest conclusions, usable insights. No hype, no sales pitch.
Send me a direct email or find me on LinkedIn or Substack. I read everything and reply personally — usually within a few days.
