Blog

Insights and perspective

I regularly share insights on AI, strategy and the choices organisations need to make now to stay relevant.

March 28, 2026 · 10 min read

Agentic commerce: how AI agents are transforming online shopping

Agentic commerce is radically changing online retail: AI agents search, compare and will soon checkout on your behalf. Here's what this means for webshops.

March 27, 2026 · 5 min read

AI Training Obligation 2026: Your Organization Must Act Now

Article 4 of the EU AI Act mandates AI literacy training for every organization that uses AI. Enforcement by national regulators starts in August 2026.

March 25, 2026 · 13 min read

Dark Patterns Ban and Mandatory Cancel Button: June 19, 2026

The dark patterns ban takes effect on June 19, 2026 with a mandatory cancel button for financial services websites. What does EU Directive 2023/2673 mean for your business?

March 24, 2026 · 18 min read

OpenClaw Strategy: The Wake-Up Call Every CEO Needs Now

What's your OpenClaw strategy? Jensen Huang posed this question at GTC 2026. Companies without an AI agent strategy risk repeating the fatal mistakes of businesses that missed the internet wave.

March 23, 2026 · 8 min read

AI Skills Are the New Phishing — Here's How to Protect Yourself

AI skills are small pieces of software that enable your AI assistant to act rather than merely talk — and they represent a serious security risk. Three documented incidents, one practical solution: have Claude build the skill itself.

March 19, 2026 · 6 min read

Software on Demand: You Ask, It Exists

At Friends of Search, Frederick Vallaeys showed how his team sends the same prompt to four AI agents simultaneously and picks the best output. This is not workflow optimisation — this is a fundamentally different way of building software. What does Software on Demand mean for your work?

March 16, 2026 · 7 min read

Everyone Can Build Now. But Not Everyone Has Something to Say.

Vibe coding democratises the building of tools. But the moment your tool needs up-to-date data, you hit a wall of expensive APIs and unreliable LLM knowledge. The new dividing line: do you have data that is worth building for?

March 10, 2026 · 8 min read

The Boardroom Blind Spot: Why Every Supervisory Board Needs an AI and Cybersecurity Expert

NN Group ties executive bonuses to AI strategy. 236 AI agents perform tasks autonomously. Yet the Supervisory Board lacks deep technological expertise. This is not a minor detail — it is a risk.

March 2, 2026 · 14 min read

The Golden Age of the Programmer Is Only Just Beginning

The Jevons Paradox teaches us: when AI makes programmers more efficient, demand for software grows so explosively that more developers are needed, not fewer.

January 12, 2026 · 5 min read

Stack Overflow Is Dead. This Is AI's First Real Casualty.

A great deal is said about AI costing jobs. The real human replacement has yet to materialise — but the first major platform has already fallen. What does that mean for your organisation?

January 11, 2026 · 5 min read

What is a World Model? And Why Google and a 30-Year-Old Dutchman Hold the Key

The World Model marks the shift from AI that writes text to AI that understands physical reality. Why Google and Medal.tv founder Pim de Witte hold the winning hand.

January 9, 2026 · 4 min read

Why OpenAI is Becoming Your Competitor (The Amazon Strategy)

OpenAI is copying the Amazon playbook: analyse data, identify winners, and swallow the vertical market whole. Why scaffold builders are now at risk.

July 3, 2025 · 7 min read

Template Farms: The Evolution of Insurance Fraud

Template farms are organised collections of pre-filled documents for fraudulent claims. Thanks to AI, fraudsters can generate thousands of variants with minimal effort — but that same technology can also help us fight back.

May 22, 2025 · 12 min read

Surprised from My AI Bubble: Why Isn't Everyone Implementing AI?

In my AI bubble, generative AI seems like a strategic priority. But outside that bubble? Entrepreneurs are struggling with execution, fear and lack of vision. This gap between potential and implementation forms the 'Generative AI Paradox'.

May 18, 2025 · 6 min read

AI Overview: The Impact on Digital Visibility

Google's AI Overview fundamentally changes how users see search results. What does this mean for your SEO strategy, and how do you prepare?

April 21, 2025 · 5 min read

AI Goes Mainstream: The Strategic Leap of 2025

78% of all organisations are now actively using AI. The experimentation phase is over. These are the steps you must take over the next 6 months.

AI & M&A

April 19, 2025 · 4 min read

Why AI Must Become a Standard Part of Due Diligence in Acquisitions

In acquisitions, we examine financials, legal risks and ESG. But AI maturity? That is the new blind spot that could cost you dearly.

November 12, 2023 · 4 min read

Accessibility as Innovation

16% of the world's population has a disability. Accessible websites reach a wider audience, increase revenue, and comply with legislation. At Alpina Group, we are making all websites accessible through 'accessibility by design'.

December 11, 2022 · 5 min read

The Rise of ChatGPT: The Advantages and Disadvantages of This Tool Compared to Google Search

ChatGPT is an advanced language model capable of answering complex questions and holding conversations. Is it a threat to Google? We examine the possibilities, limitations and impact on SEO.

Follow my Substack