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Insights and perspective

I regularly share insights on AI, strategy and the choices organisations need to make now to stay relevant.

Illustration for: Adviser shortage: the generation of 2040 is already born
August 11, 2026 · 11 min read

Adviser shortage: the generation of 2040 is already born

29.7% fewer passed Wft exams in five years, a rapidly ageing advisory profession and smaller birth cohorts. What that means for capacity in 2040.

Illustration for: Insurance software 2026: the broker becomes the supplier
July 30, 2026 · 10 min read

Insurance software 2026: the broker becomes the supplier

Two brokers are building AI software their peers have waited for. Why insurance software competition now comes from vendors' own customers.

Illustration for: Eleven years later: the diploma shortage I saw coming, and the blockchain promise that never arrived
July 29, 2026 · 10 min read

Eleven years later: the diploma shortage I saw coming, and the blockchain promise that never arrived

In 2015 I said the profession had become less accessible because of diploma requirements. Eleven years later, CDFD data backs that up while my blockchain prediction missed completely.

Illustration for: Professional indemnity insurance and AI: zero hits
July 22, 2026 · 12 min read

Professional indemnity insurance and AI: zero hits

Is AI damage covered by your professional indemnity insurance? I searched 9 Dutch policies: AI is mentioned nowhere. What that means and what to arrange now.

Illustration for: The future of the insurance broker: your license is your right to exist
July 21, 2026 · 8 min read

The future of the insurance broker: your license is your right to exist

AI will soon advise better than you, but brokering requires a license. Duty of care stays with you — that's the broker's right to exist.

Illustration for: The Blind Spot of the Small Insurer
July 20, 2026 · 9 min read

The Blind Spot of the Small Insurer

60% of mid-sized insurers don't see AI as important to their revenue model. Why that's a blind spot, and what the six EIOPA principles do about it.

Illustration for: Making AI Pilots Succeed: The 3 Choices of the Winning 5%
19 July 2026 · 10 min read

Making AI Pilots Succeed: The 3 Choices of the Winning 5%

95% of AI pilots deliver nothing. The 5% that do earn money choose differently: buy first, target the back office, and redesign the process.

Illustration for: Saved Time Is Not ROI
17 July 2026 · 7 min read

Saved Time Is Not ROI

Saved time feels like a return, but does not automatically reach the accounts. Four questions help you measure AI ROI honestly in euros.

Illustration for: Controlling AI Costs Starts with One Number Almost Nobody Has
16 July 2026 · 6 min read

Controlling AI Costs Starts with One Number Almost Nobody Has

Do you know what your organisation spent on AI this month? Visibility, allocation and control make fragmented AI costs manageable.