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Insights and perspective

I regularly share insights on AI, strategy and the choices organisations need to make now to stay relevant.

Illustration for: AI costs: why this isn't a bubble but a bill
June 27, 2026 · 11 min read

AI costs: why this isn't a bubble but a bill

Stock correction, export controls and rising token costs: AI isn't a bubble but a bill. What does that mean for your governance?

Illustration for: AI hallucinates 86% of the time and solves maths problems that stumped humans for decades: how can both be true?
June 23, 2026 · 9 min read

AI hallucinates 86% of the time and solves maths problems that stumped humans for decades: how can both be true?

AI hallucinates 86% of the time yet cracks Erdős problems. Not contradictory — this is the absent-minded professor in your laptop, and what to do about it.

Illustration for: Withdrawal or cancellation: why the new button is more than a compliance fix
June 22, 2026 · 12 min read

Withdrawal or cancellation: why the new button is more than a compliance fix

The withdrawal button law covers fourteen days — a compliance mistake extends that to 12 months. Why the best exit flow beats the legal minimum.

Illustration for: There are four kinds of AI users in your organization. You probably treat three of them wrong
June 21, 2026 · 5 min read

There are four kinds of AI users in your organization. You probably treat three of them wrong

Every organization has four kinds of AI users: the pioneer, the craftsman, the builder and the searcher. They respond in opposite ways to the same levers, so treat everyone the same and you treat three out of four wrong. The full model is in a free whitepaper.

Illustration for: AI vendor lock-in: why the kill switch is your problem
June 19, 2026 · 9 min read

AI vendor lock-in: why the kill switch is your problem

AI vendor lock-in is not about which model you choose — it is about where your agents run. On June 12, 2026, the White House showed that access to an AI model can disappear with a single government letter. Sovereignty is not a model choice. It is an architecture choice.

Illustration for: AI supervision for insurers: the division of tasks is not your problem
June 18, 2026 · 8 min read

AI supervision for insurers: the division of tasks is not your problem

The insurance sector wants regulatory clarity on AI oversight. But the real brake on AI adoption isn't a supervision problem — it's a knowledge problem.

Illustration for: Open source AI: from smart alternative to governance necessity
June 13, 2026 · 13 min read

Open source AI: from smart alternative to governance necessity

Costs are rising, a government shut down an AI model, and the hardware became affordable. Why open source AI is no longer optional for leaders — it's insurance.

Illustration for: AI Is Not Always the Answer
June 8, 2026 · 8 min read

AI Is Not Always the Answer

95% of AI pilots deliver zero P&L impact. Technology doesn't fail — the approach does. Why asking 'what can AI do here?' is the wrong first question.

Illustration for: Voice AI customer service sounds more human than your staff
June 5, 2026 · 11 min read

Voice AI customer service sounds more human than your staff

A restaurant helped me brilliantly. Friendly, smooth, no wait. Only after hanging up did I realise I had spoken to an AI. That unsettled me. Not because it went badly, but precisely because it went so well.