I regularly share insights on AI, strategy and the choices organisations need to make now to stay relevant.
NN Group ties executive bonuses to AI strategy. 236 AI agents perform tasks autonomously. Yet the Supervisory Board lacks deep technological expertise. This is not a minor detail — it is a risk.
After 27 years in online marketing, my answer is clear: a website with only generic information is unnecessary. But for transactions, data ownership, and complex products, your own site remains indispensable.
The Jevons Paradox teaches us: when AI makes programmers more efficient, demand for software grows so explosively that more developers are needed, not fewer.
A great deal is said about AI costing jobs. The real human replacement has yet to materialise — but the first major platform has already fallen. What does that mean for your organisation?
The World Model marks the shift from AI that writes text to AI that understands physical reality. Why Google and Medal.tv founder Pim de Witte hold the winning hand.
OpenAI is copying the Amazon playbook: analyse data, identify winners, and swallow the vertical market whole. Why scaffold builders are now at risk.
Template farms are organised collections of pre-filled documents for fraudulent claims. Thanks to AI, fraudsters can generate thousands of variants with minimal effort — but that same technology can also help us fight back.
In my AI bubble, generative AI seems like a strategic priority. But outside that bubble? Entrepreneurs are struggling with execution, fear and lack of vision. This gap between potential and implementation forms the 'Generative AI Paradox'.
Google's AI Overview fundamentally changes how users see search results. What does this mean for your SEO strategy, and how do you prepare?