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Insights and perspective

I regularly share insights on AI, strategy and the choices organisations need to make now to stay relevant.

Illustration for: Template Farms: The Evolution of Insurance Fraud
July 3, 2025 · 7 min read

Template Farms: The Evolution of Insurance Fraud

Template farms are organised collections of pre-filled documents for fraudulent claims. Thanks to AI, fraudsters can generate thousands of variants with minimal effort — but that same technology can also help us fight back.

Illustration for: Surprised from My AI Bubble: Why Isn't Everyone Implementing AI?
May 22, 2025 · 12 min read

Surprised from My AI Bubble: Why Isn't Everyone Implementing AI?

In my AI bubble, generative AI seems like a strategic priority. But outside that bubble? Entrepreneurs are struggling with execution, fear and lack of vision. This gap between potential and implementation forms the 'Generative AI Paradox'.

Illustration for: AI Overview: The Impact on Digital Visibility
May 18, 2025 · 6 min read

AI Overview: The Impact on Digital Visibility

Google's AI Overview fundamentally changes how users see search results. What does this mean for your SEO strategy, and how do you prepare?

Illustration for: AI Goes Mainstream: The Strategic Leap of 2025
April 21, 2025 · 5 min read

AI Goes Mainstream: The Strategic Leap of 2025

78% of all organisations are now actively using AI. The experimentation phase is over. These are the steps you must take over the next 6 months.

AI & M&A
April 19, 2025 · 4 min read

Why AI Must Become a Standard Part of Due Diligence in Acquisitions

In acquisitions, we examine financials, legal risks and ESG. But AI maturity? That is the new blind spot that could cost you dearly.

Illustration for: Accessibility as Innovation
November 12, 2023 · 4 min read

Accessibility as Innovation

16% of the world's population has a disability. Accessible websites reach a wider audience, increase revenue, and comply with legislation. At Alpina Group, we are making all websites accessible through 'accessibility by design'.

Illustration for: The Rise of ChatGPT: The Advantages and Disadvantages of This Tool Compared to Google Search
December 11, 2022 · 5 min read

The Rise of ChatGPT: The Advantages and Disadvantages of This Tool Compared to Google Search

ChatGPT is an advanced language model capable of answering complex questions and holding conversations. Is it a threat to Google? We examine the possibilities, limitations and impact on SEO.

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