Making AI Pilots Succeed: The 3 Choices of the Winning 5%
95% of AI pilots deliver nothing. The 5% that do earn money choose differently: buy first, target the back office, and redesign the process.
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AI Strategy
Practical perspectives on AI strategy, transformation and M&A inside organisations that apply AI every day.
Saved Time Is Not ROI
Saved time feels like a return, but does not automatically reach the accounts. Four questions help you measure AI ROI honestly in euros.
Controlling AI Costs Starts with One Number Almost Nobody Has
Do you know what your organisation spent on AI this month? Visibility, allocation and control make fragmented AI costs manageable.
The True Cost of AI Is Not on Your Invoice
Your AI invoice shows only part of the cost. Here is how to include integration, data work, oversight, remediation and vendor dependency.
In-house AI: why large organisations are starting to run it themselves
Government is already running AI in-house while business watches from the sidelines. Why in-house AI is becoming the norm for large organisations, and where it does and doesn't pay off.
Criticising AI content? Newspapers did that in 1978 too
In 1978, newspapers feared 'mental laziness' from the calculator. AI content faces the same criticism today. What 75 years of headlines teach us.
Do You Know You're Buying a Wrapper?
Almost every AI tool is a wrapper: software on top of an OpenAI or Anthropic model. What it means for your bill — and how to stay in control.
What AI Doesn't Take Away, But Reveals
IKEA saved €13M with a chatbot, but found in the unanswered questions a design channel worth €1.3B. The real gain lies in what AI reveals.
AI costs: why this isn't a bubble but a bill
Stock correction, export controls and rising token costs: AI isn't a bubble but a bill. What does that mean for your governance?