AI cost management: why Uber and Microsoft are pulling back on AI
Uber burned through its annual AI budget in four months. Microsoft pulled licences. Yet the problem is not AI itself — it is who watches the meter.
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Insights and perspective
I regularly share insights on AI, strategy and the choices organisations need to make now to stay relevant.
Measuring AI energy use is impossible, and that is by design
Which AI model uses the least electricity? Existing leaderboards measure the wrong models. Learn why frontier AI was kept unmeasurable and what you can do instead.
Can I have AI summarise customer emails?
AI can summarise customer emails, but not in every tool. Free and personal paid: no. Business with a DPA: usually yes. Anonymise first, get the basics right at the office.
Four AI Winners, Not One: And Why Google Will Win the Consumer Market
By 2029 there will be four AI winners, not one. Google takes the consumer market via data, chips, cash flow and distribution. Microsoft wins enterprise. Anthropic wins specialists. OpenAI stays a strong number two.
What OpenAI and Google announced this week won't stop insurance fraud. What will?
OpenAI joined C2PA and SynthID on May 19. My tests with two fake receipts show that neither OpenAI's verification tool nor Gemini detect the SynthID watermark from Google's own Gemini Nano Banana 2. What fraud departments should build instead.
We were early three times: what 95 guilders in 1992 taught me about AI in 2026
A classified ad, a website before Google, and a shift to online: three times we just did it. That attitude is now missing in SME directors looking at AI.
Your ChatGPT is getting dumber. That's not a bug — it's the plan.
OpenAI quietly diluted the doses. Anthropic tinkers with your limits. Nvidia chips cost 48% more than two months ago. This isn't a conspiracy — it's the business model, and the payback period starts now.
AI and recent data: why the search engine determines everything
Twelve out of thirteen AI models cited the deductible with the wrong year. One got it right: Gemini. Not because it's smarter, but because it has a better information stream. And that stream is called Google Search.
What the Eurovision Song Contest teaches us about the biggest mistake you make with AI
I build applications without a developer background. And every time a session runs long enough, something gets lost in the middle. Not through carelessness. Through architecture. The same effect that hits 160 million Eurovision viewers every year.