The True Cost of AI Is Not on Your Invoice
Your AI invoice shows only part of the cost. Here is how to include integration, data work, oversight, remediation and vendor dependency.
Blog
Insights and perspective
I regularly share insights on AI, strategy and the choices organisations need to make now to stay relevant.
Never-skilling: the risk nobody measures in your company
Never-skilling: AI fixes your bug, but you never learn the craft. What research on doctors and developers shows, and what it means for your company.
In-house AI: why large organisations are starting to run it themselves
Government is already running AI in-house while business watches from the sidelines. Why in-house AI is becoming the norm for large organisations, and where it does and doesn't pay off.
The empty chair: why AI oversight is missing from the supervisory board
AI must be handled in two places: in management and on the supervisory board. The 2025 Code and the EU AI Act demand it, yet almost no board has the expertise.
Criticising AI content? Newspapers did that in 1978 too
In 1978, newspapers feared 'mental laziness' from the calculator. AI content faces the same criticism today. What 75 years of headlines teach us.
The Office Nobody Knows
On April 20, the draft AI Act Implementation Act named ten regulators for the Netherlands. Find out which one applies to your SME.
AI Overview Liability: Is Your Search Traffic Coming Back?
A German court held Google liable for false AI Overviews. I'm measuring whether that brings search traffic back on medical and legal queries.
Do You Know You're Buying a Wrapper?
Almost every AI tool is a wrapper: software on top of an OpenAI or Anthropic model. What it means for your bill — and how to stay in control.
What AI Doesn't Take Away, But Reveals
IKEA saved €13M with a chatbot, but found in the unanswered questions a design channel worth €1.3B. The real gain lies in what AI reveals.